Our goal has always been to help kids be more active while doing the things they love. When we got started in 2013, that meant partnering with teachers to fuel classrooms with engaging movement and mindfulness videos. Then in 2018, we launched the GoNoodle app (iOS, Android, AppleTV, Fire, Roku) so kids could enjoy GoNoodle videos at home and on-the-go.
But as anyone who knows kids can tell you: 1) kids love to play games and 2) kids love to watch videos. As kid screen time is increasing, we want to meet kids where they are and make screen time, active time. So, we developed an all-new GoNoodle experience – GoNoodle Games!
Leading mobile and kids’ game technology
We partnered with Dubit, a leader in mobile and kids’ game development, to create games that are accessible to kids of all ages and let kids interact with characters and Champs in all-new ways. The GoNoodle Games app uses Open CV-based computer vision and an advanced machine learning system to safely detect kids’ movements and bring them into the action. While some movement-based games have been designed around adults, our games are tuned to kids to give them the best experience possible.
Designed to tire kids out
And the same care and expertise that has gone into creating GoNoodle videos has gone into creating these games. As Diana Projansky, our Head of Consumer Gaming, explains, “We’ve worked hard to ensure that the games use movements that are safe for kids’ growing bodies but still provide plenty of exercise. Kids should be panting by the time they’re done playing; these games are designed to tire kids out!”
At GoNoodle, we have always been extremely conscious of keeping kids safe in the digital world. The GoNoodle Games app was built to be COPPA and GDPR compliant. It never collects personally identifiable information on any user – just aggregated, on-platform analytics used to improve the games over time. Things like how many times the Flo Yo game is played, the numbers of bubbles popped, or the number of sharks hit.
All images you see while you play the game are localized and pass through the game without recording. The software only uses the images to read movement, and never stores any images. Think of it like opening the camera, but never taking a photo.
“With the launch of GoNoodle Games, we are providing safe, active screen time built around characters that are loved by millions of kids and trusted by millions of teachers,” said Ann Howard, our VP of Product. “GoNoodle Games will give kids new opportunities to move, and busy families new ways to entertain their children that they can feel good about. By using technology that is already in over 80 percent of U.S. households, we can truly bring movement-based entertainment to all kids, everywhere.”
Jump, wave, and duck to play
With GoNoodle Games, kids have to get up off the couch to play – they use their actions to control a suite of fun movement mini-games designed to wake up their bodies, engage their minds, and let them have tons of fun – with no controller, data connection, or extra hardware required! All you need is a smart device and the free GoNoodle Games app!
We’re excited about what GoNoodle Games will mean for kids everywhere. Thanks to the machine learning embedded in the technology, the performance of the movement capture will only improve with time. And we’ll be adding new features and new games soon. We’re also looking for ways to get parents more involved in their kids’ activities on the app. So stay tuned for more!